8/18/2008

An organization faces a crisis when all the facts of a situation are replaced by perceptions.  Crisis management helps an organization define the real problem and then execute short and the long term strategies for solving that problem.  Any gaps in communications during crises are rapidly filled by rumor, speculation, allegations, and judgment. So control and management of communications is key to successfully resolving a crisis.

This podcast will cover:

-  What is crisis management?
-  What are the trends in crisis management?
-  How crucial is perception versus reality in a crisis? 
-  How can communications lessen the impact of a crisis?
-  What are the costs for an organization of a poorly managed crisis?
-  How can companies better prepare themselves to face the threats of a crisis?

Mike Seymour, International Director for Crisis Issues Management, Edelman, Inc. 

Mike is responsible for crisis consultancy and support across markets internationally.  In addition to bringing his experience of multi-market projects, he works with local offices and management teams in leading and coordinating cross border responses to serious issues and crises.  Mike is a widely experienced risk manger and crisis counselor, who has worked alongside senior management in handling issues that could impact negatively upon a wide range of national and international businesses and industries.  

For information on AIU’s Financial Lines and Crisis Management programs:
In the US: Debbie Morris at +1 212 458 3742 or Christian Waeldner at +1 212 458 3740
Outside the US:   the Financial Lines and Crisis Management teams at AIG’s local offices, found at www.aiu.com . 

For further details on Edelman:

Website:     www.edelman.com
Email:    Mike.Seymour@edelman.com